{"id":1072,"date":"2015-11-13T17:48:21","date_gmt":"2015-11-13T17:48:21","guid":{"rendered":"http:\/\/blogs.discovery.wisc.edu\/projects\/?p=1072"},"modified":"2015-11-13T17:51:18","modified_gmt":"2015-11-13T17:51:18","slug":"3d-scan-of-university-bookstore-2","status":"publish","type":"post","link":"https:\/\/blogs.discovery.wisc.edu\/projects\/2015\/11\/13\/3d-scan-of-university-bookstore-2\/","title":{"rendered":"Progress report 2"},"content":{"rendered":"

3D scanning of University book store 2<\/strong><\/p>\n

I revisited the university bookstore last Sunday (9th<\/sup> of November) morning and conducted 3D scanning.\u00a0 Total number of scan is 17 and this was done from 7:50 to 11:15 AM.<\/p>\n

\"1\"<\/a><\/p>\n

\"2\"<\/a><\/p>\n

Problems<\/strong><\/p>\n

Section 3 was mostly covered however I could not capture the large part of section 2(Art supplies, pen and notebook etc.) The overall store doesn\u2019t look so bad without these school supplies area in Scene though. Since Duanne won\u2019t be able to make a time until Thanksgiving, I might visit the store again early December in case needed.<\/p>\n

\"3\"<\/a><\/p>\n

As the number of data set increases, the computer often freeze and get really slow making it unable to do additional editing. Markus recommended me to use another computer in the Lab.<\/p>\n

The merchandises were changed a lot. As the store has changed the location of shelves and items, many items are overlapping creating messy look. It seems like it will take quite a lot of time deleting overlapping item and reorganizing the store manually.<\/p>\n

\"4\"<\/a><\/p>\n

\"5\"<\/a><\/p>\n

Literature Review<\/strong><\/p>\n

1. Location of Items in the store<\/em><\/p>\n

\u201cConsumer Fit Search, Retailer Shelf Layout, and Channel Interaction\u201d<\/strong><\/p>\n

Gu, Z., & Liu, Y. (2013), Marketing Science<\/em>,\u00a032<\/em>(4), 652-668.<\/p>\n

This is recently published study on Marketing Science and I found out that this study actually examined what I wanted to explore. This study explored the strategic implication of retailer shelf layout decision. That retailers are more likely to benefit from displaying competing products (e.g. coach and Michal Kors) in distance locations. While displaying competing product in the same location allow consumer to inspect various products all at once, in distance location consumer are induced to inspect one product first and then decide whether to incur the travel to inspect another one.<\/p>\n

2. Product design on Choice<\/em><\/p>\n

\u201cThe Impact of Product Design on Choice: A Dual-Process Explanation\u201d<\/strong><\/p>\n

CLAUDIA TOWNSEND and SANJAY SOOD<\/p>\n

UCLA Marketing Ph. D dissertation, Accepted to Journal of Consumer Science<\/p>\n

Although this study is not quite relevant to my study, I found it fascinating since there are limited number of marketing or retailing studies that explored impact of design on choice.\u00a0 This study divided product attribute into functional attributes and design (aesthetic) attribute and conducted 4 studies examining differences between these two attributes. The study results imply that consumers may not be fully aware of the effect of aesthetics\u00a0on choice although design hugely influences their choice. Respondents are sensitive to variations in the\u00a0price premium for function attributes, with design response to price premium variations is\u00a0negligible across large ranges in values.<\/p>\n

Plan for Next Week<\/strong><\/p>\n

-Working on 3D scanned data-clean up overlapping merchandise<\/p>\n

-Develop questionnaire and detailed plan for study<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

3D scanning of University book store 2 I revisited the university bookstore last Sunday (9th of November) morning and conducted 3D scanning.\u00a0 Total number of scan is 17 and this was done from 7:50 to 11:15 AM. Problems Section 3 … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":116,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/blogs.discovery.wisc.edu\/projects\/wp-json\/wp\/v2\/posts\/1072"}],"collection":[{"href":"https:\/\/blogs.discovery.wisc.edu\/projects\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.discovery.wisc.edu\/projects\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.discovery.wisc.edu\/projects\/wp-json\/wp\/v2\/users\/116"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.discovery.wisc.edu\/projects\/wp-json\/wp\/v2\/comments?post=1072"}],"version-history":[{"count":3,"href":"https:\/\/blogs.discovery.wisc.edu\/projects\/wp-json\/wp\/v2\/posts\/1072\/revisions"}],"predecessor-version":[{"id":1080,"href":"https:\/\/blogs.discovery.wisc.edu\/projects\/wp-json\/wp\/v2\/posts\/1072\/revisions\/1080"}],"wp:attachment":[{"href":"https:\/\/blogs.discovery.wisc.edu\/projects\/wp-json\/wp\/v2\/media?parent=1072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.discovery.wisc.edu\/projects\/wp-json\/wp\/v2\/categories?post=1072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.discovery.wisc.edu\/projects\/wp-json\/wp\/v2\/tags?post=1072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}