Some sharp people want to make our clothing to, well, do more.

Amy Winters, the designer of the Rainbow Winters clothing line, makes garments that respond to their environment.

For example, the dress is made with holographic leather and reacts to sound. As volume increases, it begins to illuminate and make what Winters describes as “visual music.” The bathing suit reacts to light, with the center panel turning into purple dots in the sun

http://www.cnbc.com/id/100853138/page/4