http://www.scientificcomputing.com/news/2014/09/ralph-lauren-introduces-next-evolution-wearable-technology

The piece above describes the Polo-Tech shirt being introduced by Ralph Lauren in the upcoming US Open. The shirts contain a variety of sensors embedded into the fabric that will measure a variety of biometrics. This information will allow players (and ball boys) to make on the fly adjustments to their game in response to their physiology.

The article is particularly interesting this is the first instance of fashion brand incorporating smart technology into their clothing. So far we have seen many technology companies, both startup and established, produce a variety for athletic wearables. Now it appears that companies previously only associated with clothing will also be entering the wearables market. With this precedent set, it will be interesting to see what other companies embrace digital technology in their garments, appliances, etc.