Project Description: Be able to project a physical retail store and analyze what areas of the space engage the user the most during the experience. The user would wear an Oculus Rift and would be place in the virtual simulation of the store, right at the entrance. The user would have the ability to explore the space and move products around to see their characteristics. The space would have screens (videos, photos, interactive screens) and signage that deliver information. At the end, interview the user and find out what was the most relevant part of the experience as well as the reasons why they would go back. Finally, find out if the user learned something about the products background and/or the community of the location of the store.

Project Type: Experience (improve store design and product display)

Interest: I’m focusing on Retail Design and user experiences for customers for my MFA.

Device(s) to Be Used: Oculus rift, Cave & Microsoft Kinect

Things I Know How To Do: 3d model a space and items

Things I Would Need Help With: Transition to a virtual interactive environment that items can be moved and replaced.